What is behind this façade? What could be impossible? Or what could Impossible be? I’m about to show you, for behind these lovely old walls lies the Barcelona shop of Impossible Project, a truly wonderful initiative, which has ensured that anyone who owns (or wants to own) a Polaroid camera, can continue to use one…
… and in the process has saved analog instant photography from extinction by releasing various, brand new and unique instant films. This also means that they have prevented more than 300.000.000 (!!!) perfectly functioning Polaroid cameras from becoming obsolete. Thank heavens for that, for not long ago, my father gave me his old Polaroid camera, and thanks to Impossible Project I can actually use it!
The Impossible Project shop is located in the Born, in a beautiful space which can be accessed both from Carrer Tantarantana number 16 (the official address) and from Plaça de Allada Vermell.
Spacious and bright, the space has been decorated with beautiful furniture that was custom made by Fusta’m, and has both a shop and a gallery area.
A large selection of vintage Polaroid cameras are available at Impossible Project, as well as beautiful cases in which to carry them, lovely stationery, pretty albums in which to store your instant images, and of course film. Their film is produced in a former Polaroid factory in the Netherlands – the only one at present to make instant film in the world.
Books and beautiful vintage prints complete the selection available at the shop, and it is displayed with good taste in and on the funky furniture that Fusta’m created specifically for the Impossible shop.
So, if you are a lover of photography (or have a friend, lover, sibling, cousin who is), this is a shop you really cannot miss while in Barcelona. There is bound to be a camera to fall in love with, or a beautiful case to carry the camera you already own, or the film to go with it.
Impossible Project is open from Monday – Saturday, from 11am until 8.30pm. Check out their Facebook page here for regular updates, or for more information (in English) check the international website here.